Cat Rambo (catrambo) wrote,
Cat Rambo

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Basic Online Publicity

I have been putting this together, along with Rae Bryant, as a hand-out for Fantasy Magazine writers. What else might you add?

Congratulations on your recent publication with Fantasy Magazine! We want to make sure your story gets the attention and recognition it deserves. Here are some ideas on how to help us promote your work.

At the time your story appears, make sure that your homepage, networking sites, and blogs all link to it on Fantasy Magazine. Fantasy Magazine has an optimized presence online. Use that to your advantage. We will do the following: make sure your story is tagged in StumbleUpon and Delicious and shows up on our Facebook and Twitter streams as well as several blogs.

Some writers get by fine without an online presence. New writers, however, can find it a tremendous help, whether it's a simple blog or a full-blown website.  If you are not blogging, consider starting a blog. Blogging and networking sites that you may want to consider include: LiveJournal, Blogger, Facebook, My Space, Twitter, 42Blips, Delicious, StumbleUpon, etc. The more places that you have an online presence, the more opportunities you have to build your audience – but remember that such sites demand time and balance yours accordingly. You can use plugins that do things like autopublish your Twitter feed to Facebook and Livejournal in order to get the most bang for your effort

When setting up these accounts, make sure to use your name/pseudonym if at all possible. If your name/pseudonym is not available then get creative, but try to use a name that your reading audience will recognize. If you already have accounts with these sites under “avatar” names, then consider registering an additional accounts with your real "writing" name or pseudonym.

Use your online presence to get your name out there. If you haven’t already, join professional organizations and forums that will benefit you professionally in craft and marketing. Research which organizations are central to your particular niche, such as the Science Fiction and Fantasy Writers of America (SFWA), Horror Writers Association (HWA), The Mythopoeic Society, etc. Remember to send an announcement of your article or story to lists that would be interested, such as your writing group, organizations you belong to, other magazines in which you have appeared, etc. You may want to include a link to your piece in your e-mail or forum signatures.

Use your friends' online presence as well – make sure they know about your story and the link, so they can post it on their blogs as well. Consider guest-blogging if you know someone who would be willing to let you appear on their site.

If you have a friend who is an established author . . . consider asking your friend/colleague to write an intro blurb for your story. This can help in directing more attention to your work. The more “buzz” you can generate about your story, the better. A polite note asking if they have the time/bandwidth to do this for you. Remember to thank them for their consideration no matter what their answer.

Help us promote you! If you can think of contests or tie-in articles that we can use to help promote your piece, drop us a line at to suggest them.  We particularly like tie-ins that can be used to think of to group several stories together, such as a 250-500 word Blog for a (whatever) piece that can be run as a Friday feature.

Let your friends, family, and colleagues know about your accomplishment. Take a half hour to sit down and compile a list of addresses, which will serve you in good stead for future publications as well. Email them with a quick link to your story. If they have a webpage, ask them if they’d like to swap links with you (good for you both). Include them in your success and let them support you. If you have artistic friends and family members, combine energies and hold a charitable event that promotes all of you, linking your audiences to your story sites, art sites, etc. Engage readers online by responding to their comments at Fantasy Magazine and all your other sites. Enjoy your publishing success, and keep in mind, that what you do with that successnow can be a stepping stone to your next success.

If you are uncomfortable promoting yourself, then assign someone else to do it. A close friend or family member who believes in your work can be helpful. Remember, this person will represent YOU. Pick someone ready (and willing! Ask first!) to speak intelligently and professionally on your behalf.

Tags: fantasy magazine, hivemind, online pimpage, reader wisdom
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